Last Modified on September 15, 2015
Our Privacy Commitment
This policy answers the following questions:
What information do we collect about you and how do we use it?
Types of Information We Collect
Personal information means information that can be used to identify and contact you. You do not need to submit personal information to access the Seedling Features generally. However, you may be required to submit personal information to access certain aspects of the Site, the App, and the Seedling Features. We may collect non-personal information such as your browser type, when you accessed the Site and from what physical location you accessed the Site. This information may be aggregated to measure the number of visits, average time spent, page views, and other statistics about users of the Site. We also may use this data to monitor the Site’s performance and to make the Site easier and more convenient to use.
We collect personal information when you create an account through the Seedling Features; subscribe to our newsletter; participate in registration or feedback forms; purchase a product through the Seedling Features; enter into our contests or giveaways; or receive customer or technical support.
If you wish to receive communications about new products, services, features, or enhancements to the Seedling Features that may be of interest to you, we require you to provide your email address. To create an account for the Seedling Features, we require you to provide certain information to create your profile, including your name, email address, password, user name, mailing address, and phone number. Providing additional information beyond what is required to create an account, such as your child’s name and birthday, is entirely optional, but enables you to gain more from the Seedling Features. When purchasing services through the Seedling Features, you will also be required to provide a credit card, Apple Pay authentication or other payment information. No information of this type will be collected unless you have registered for services that require it.
If you sign up for one of our services through any social networking service, we may also collect personally identifiable information from such social networking services. Depending on your choices when using the Seedling Features, we may collect additional personal information. We also offer features that allow you to link to your Facebook account. If you sign up for one of these services, we may also collect personally identifiable information from these services.
By submitting personal information through the Site, you authorize Seedling to share this personal information for the purposes identified herein and on the Site, such as responding to user inquiries, processing transactions, distributing materials, and requesting feedback.
Third Party Privacy Policies
How We Use Your Personal Information
We may use your personal information with non-personal information that we have collected in a manner such that the end-product does not personally identify you or any other user of the Seedling Features. We may make your personal information non-personally identifiable by either combining it with information about other users (aggregating your personal information with information about other users), or by removing characteristics (such as your name or email address) that make the information personally identifiable. This process is known as de-personalizing your information. You grant us a royalty-free, worldwide, perpetual, irrevocable and fully transferable right and license to use your personal information in connection with the creation and development of analytical and statistical analysis tools relating to the use of the customer data we collect in providing the Seedling Features (the “Analytical Data”). We are expressly authorized to make any commercial use of the Analytical Data, including without limitation, sharing the Analytical Data with third parties, provided that we do not sell, trade, or otherwise transfer from us any part of the Analytical Data that personally identifies any Seedling Features users.
Do Not Track
In compliance with California legislation, AB370, effective January 1, 2014, Seedling’s practices in responding to “do not track” signals and collecting user information over time and across a network of websites when you visit the Site are as follows: We do not honor the request of “do not track” signals sent by your browser when you visit the Site. Additionally, Seedling may collect user information about your online activities over time and across different websites, or authorize third parties to do so.
Google Analytics, Shopify, Sailthru, Optimizely, Fabric, Crashlytics
The Site uses Google Analytics, Shopify, Sailthru, Optimizely, Fabric, and Crashlytics to help us learn about who visits the Site and what pages are being viewed.
Our servers automatically record information that your browser sends whenever you visit the Site. This information includes your Internet Protocol address, your browser type and version, the search engine you used to find the Seedling Features, if any, which Seedling Features you use and from where, and when and how long you use them (the “Tracking Technology”). We use this information to monitor and analyze how users use the Seedling Features, to provide customer service and to maintain and improve the Seedling Features. We may also collect similar information from emails we may send to you which then help us track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Seedling Features.
Children Under the Age of 13
We take children’s privacy seriously, and encourage parents to play an active role in their children’s online experience at all times. The Children’s Online Privacy Protection Act of 1998 and its rules (collectively, “COPPA”) require us to inform parents and legal guardians (“Parents”) about our practices for collecting, using and disclosing personal information from children under the age of 13 (“Children”). It also requires us to obtain verifiable consent from a Child’s Parent for certain collection, use and disclosure of the Child’s personal information.
This section notifies Parents of:
Information We Collect from Children
Children can access many parts of the Site, the App and the Seedling Features, its content and use many of its features without providing us with any personal information. Some features are available only to registered users and require us to collect certain information, including personal information, from them, but those features are not available to Children. As such, we do not collect personal information from Children.
How We Use Your Child’s Information
We use the information we collect automatically through the Tracking Technology and other non-personal information we collect to improve our Site, the App and the Seedling Features and to deliver a better and more personalized experience by enabling us to understand your Child’s presence on the Site and/or performance within the App.
Will we share your personal information with third parties?
Sharing Your Information
Additional Information You Should Know About Third Parties
What choices do you have about the collection and use of your personal information?
Control of Your Information
You may update or delete your personal information or modify your account preferences for the Seedling Features by accessing the account interface provided through the Seedling Features. Please note that if you disable your account, we will keep your contact information on file, and may retain other account information for a reasonable period of time afterward for the purpose of internal account management and fraud prevention activities.
Opting Out of Receiving Communications From Us
If you no longer want to receive our newsletter, emails or other announcements, you may unsubscribe by writing to us at email@example.com or following to the “unsubscribe” link at the bottom of our emails. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account transactions.
What security measures do we take to safeguard your personal information?
The personal information that you provide to us is stored on servers, which are located in secured facilities with restricted access, and protected by protocols and procedures designed to ensure the security of such information. In addition, we restrict access to personal information to Seedling employees, independent contractors and agents who need to know this information in order to develop, operate and maintain the Seedling Features. All Seedling personnel who have access to this information are trained in the maintenance and security of such information. However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the use of any of the Seedling Features and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.
In the event that personal information you provide to us is compromised as a result of a breach of security, when appropriate we will take reasonable steps to investigate the situation, notify you and take the necessary steps to comply with any applicable laws and regulations.
Notification of Changes
Questions? Contact Us